{"id":3243,"date":"2020-12-25T10:13:04","date_gmt":"2020-12-25T09:13:04","guid":{"rendered":"http:\/\/bestellen.il-melone.de\/datenschutz\/"},"modified":"2025-11-21T07:51:23","modified_gmt":"2025-11-21T06:51:23","slug":"datenschutz","status":"publish","type":"page","link":"https:\/\/lhs.sandbox.techblendhq.com\/en\/data-protection\/","title":{"rendered":"Data protection"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3243\" class=\"elementor elementor-3243\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6b7ea e-con-full e-flex e-con e-parent\" data-id=\"ce6b7ea\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ce2e7c e-con-full e-flex e-con e-child\" data-id=\"1ce2e7c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afe3aef elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"afe3aef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Privacy policy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b237320 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"b237320\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Data protection<br>explanation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf77c7a elementor-widget elementor-widget-heading\" data-id=\"cf77c7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2789e elementor-widget elementor-widget-text-editor\" data-id=\"8e2789e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit der folgenden Datenschutzerkl\u00e4rung m\u00f6chten wir Sie dar\u00fcber aufkl\u00e4ren, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch kurz als \u201eDaten\u201c bezeichnet) wir zu welchen Zwecken und in welchem Umfang verarbeiten. Die Datenschutzerkl\u00e4rung gilt f\u00fcr alle von uns durchgef\u00fchrten Verarbeitungen personenbezogener Daten, sowohl im Rahmen der Erbringung unserer Leistungen als auch insbesondere auf unseren Webseiten, mobil, als auch innerhalb externer Onlinepr\u00e4senzen, wie z.B. unserer Social-Media-Profile (nachfolgend zusammenfassend bezeichnet als \u201eOnlineangebot\u201c).<\/p><p>The terms used are not gender-specific.<\/p><p>Stand: 21.11.2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1941bab elementor-widget elementor-widget-heading\" data-id=\"1941bab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table of contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68a621f elementor-widget elementor-widget-text-editor\" data-id=\"68a621f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Introduction<\/li><li>Person responsible<\/li><li>Overview of processing<\/li><li>Contact data protection officer<\/li><li>Relevant legal bases<\/li><li>Security measures<\/li><li>Transfer and disclosure of personal data<\/li><li>Data processing in third countries<\/li><li>Use of cookies<\/li><li>Commercial and business services<\/li><li>Payment service provider<\/li><li>Bonit\u00e4tspr\u00fcfung<\/li><li>Provision of the online offer and web hosting<\/li><li>Contact us<\/li><li>Newsletter and electronic notifications<\/li><li>Web analysis, monitoring and optimisation<\/li><li>Onlinemarketing<\/li><li>Presence in social networks (social media)<\/li><li>Plugins and embedded functions and content<\/li><li>Deletion of data<\/li><li>Amendment and updating of the privacy policy<\/li><li>Rights of the data subjects<\/li><li>Definitions of terms<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c450436 elementor-widget elementor-widget-heading\" data-id=\"c450436\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Person responsible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18b72d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c18b72d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Name\/Fa.: Lucia's Hairshop<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Street, No: Karl-Theodor-Stra\u00dfe. 31a<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Postcode, City, Country: 80803 Munich, Germany<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Owner: Lucia de Jesus-Schwaiger<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tel: +49 89 38879291<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">E-mail: brasil@lucias-hairshop.de<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/lucias-hairshop.de\/impressum\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Imprint: https:\/\/lhs.sandbox.techblendhq.com\/impressum<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7710e0e elementor-widget elementor-widget-heading\" data-id=\"7710e0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview of processing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2021db2 elementor-widget elementor-widget-text-editor\" data-id=\"2021db2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.<\/p><h3>Types of data processed<\/h3><ul><li>Inventory data (e.g. names, addresses).<\/li><li>Content data (e.g. entries in online forms).<\/li><li>Contact details (e.g. e-mail, telephone numbers).<\/li><li>Meta\/communication data (e.g. device information, IP addresses).<\/li><li>Usage data (e.g. websites visited, interest in content, access times).<\/li><li>Location data (information on the geographical position of a device or person).<\/li><li>Contract data (e.g. subject matter of the contract, term, customer category).<\/li><li>Payment data (e.g. bank details, invoices, payment history).<\/li><\/ul><h3>Categories of affected persons<\/h3><ul><li>Business and contractual partners.<\/li><li>Interested parties.<\/li><li>Communication partner.<\/li><li>Customers.<\/li><li>Users (e.g. website visitors, users of online services).<\/li><\/ul><h3>Purposes of the processing<\/h3><ul><li>Assessment of creditworthiness and credit standing.<\/li><li>Provision of our online services and user-friendliness.<\/li><li>Visit action evaluation.<\/li><li>Office and organisational procedures.<\/li><li>Cross-device tracking (cross-device processing of user data for marketing purposes).<\/li><li>Direct marketing (e.g. by e-mail or post).<\/li><li>Interest-based and behavioural marketing.<\/li><li>Contact enquiries and communication.<\/li><li>Conversion measurement (measurement of the effectiveness of marketing measures).<\/li><li>Profiling (creation of user profiles).<\/li><li>Remarketing.<\/li><li>Reach measurement (e.g. access statistics, recognition of returning visitors).<\/li><li>Safety measures.<\/li><li>Tracking (e.g. interest\/behavioural profiling, use of cookies).<\/li><li>Provision of contractual services and customer service.<\/li><li>Managing and responding to enquiries.<\/li><li>Target group formation (determination of target groups relevant for marketing purposes or other output of content).<\/li><\/ul><h3>Automatisierte Entscheidungen im Einzelfall<\/h3><ul><li>Bonit\u00e4tsauskunft (Entscheidung auf Grundlage einer Bonit\u00e4tspr\u00fcfung).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204cbce elementor-widget elementor-widget-heading\" data-id=\"204cbce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevant legal bases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb031d elementor-widget elementor-widget-text-editor\" data-id=\"efb031d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the following, we inform you of the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.<\/p><ul><li><strong>Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR)<\/strong> - The data subject has given their consent to the processing of their personal data for one or more specific purposes.<\/li><li><strong>Contract fulfilment and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR)<\/strong> - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.<\/li><li><strong>Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR)<\/strong> - Processing is necessary for compliance with a legal obligation to which the controller is subject.<\/li><li><strong>Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR)<\/strong> - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797dab6 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"797dab6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Security measures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5949819 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"5949819\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Safety measure<br>took<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-682f249 elementor-widget elementor-widget-text-editor\" data-id=\"682f249\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.<\/p><p>The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, safeguarding of availability and its separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. Furthermore, we already take the protection of personal data into account during the development and selection of hardware, software and processes in accordance with the principle of data protection, through technology design and data protection-friendly default settings.<\/p><p><strong>SSL encryption (https)<\/strong>In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognise such encrypted connections by the prefix https:\/\/ in the address bar of your browser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9afe9 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"7b9afe9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transfer and disclosure of personal data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc6213 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"8cc6213\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transfer and disclosure of personal data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de49185 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"de49185\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of our processing of personal data, the data may be transferred to other bodies, companies, legally independent organisational units or persons or disclosed to them. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06a4baa elementor-widget elementor-widget-heading\" data-id=\"06a4baa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data processing in third countries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d22c5 elementor-widget elementor-widget-text-editor\" data-id=\"f2d22c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of our processing of personal data, the data may be transferred to other bodies, companies, legally independent organisational units or persons or disclosed to them. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076edfe elementor-widget elementor-widget-heading\" data-id=\"076edfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use of cookies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e568582 elementor-widget elementor-widget-text-editor\" data-id=\"e568582\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. For example, to store the login status in a user account, the contents of a shopping basket in an e-shop, the content accessed or the functions of an online service used. Cookies can also be used for various purposes, e.g. to ensure the functionality, security and convenience of online services and to create analyses of visitor flows.<\/p><p><strong>Notes on consent: <\/strong>We use cookies in accordance with the statutory provisions. We therefore obtain prior consent from users, unless this is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service (i.e. our online offering) that they have expressly requested. The revocable consent is clearly communicated to the users and contains the information on the respective use of cookies.<\/p><p><strong>Information on the legal basis for data protection: <\/strong>The legal basis under data protection law on which we process users' personal data with the help of cookies depends on whether we ask users for their consent. If users consent, the legal basis for processing their data is the consent they have given. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and improving its usability) or, if this is done in the context of the fulfilment of our contractual obligations, if the use of cookies is necessary to fulfil our contractual obligations. We explain the purposes for which we process cookies in the course of this privacy policy or as part of our consent and processing procedures.<\/p><p><strong>Storage duration: <\/strong>With regard to the storage period, a distinction is made between the following types of cookies:<\/p><ul><li><strong>Temporary cookies (also: session cookies):<\/strong> Temporary cookies are deleted at the latest after a user has left an online service and closed their end device (e.g. browser or mobile application).<\/li><li><strong>Permanent cookies:<\/strong> Permanente Cookies bleiben auch nach dem Schlie\u00dfen des Endger\u00e4tes gespeichert. So k\u00f6nnen beispielsweise der Login-Status gespeichert oder bevorzugte Inhalte direkt angezeigt werden, wenn der Nutzer eine Website erneut besucht. Ebenso k\u00f6nnen die mit Hilfe von Cookies erhobenen Daten der Nutzer zur Reichweitenmessung verwendet werden. Sofern wir Nutzern keine expliziten Angaben zur Art und Speicherdauer von Cookies mitteilen (z. B. im Rahmen der Einholung der Einwilligung), sollten Nutzer davon ausgehen, dass Cookies permanent sind und die Speicherdauer bis zu zwei Jahre betragen kann.<\/li><\/ul><p><strong>General information on cancellation and objection (opt-out): <\/strong> Abh\u00e4ngig davon, ob die Verarbeitung auf Grundlage einer Einwilligung oder gesetzlichen Erlaubnis erfolgt, haben Sie jederzeit die M\u00f6glichkeit, eine erteilte Einwilligung zu widerrufen oder der Verarbeitung Ihrer Daten durch Cookie-Technologien zu widersprechen (zusammenfassend als \u201eOpt-Out\u201c bezeichnet). Sie k\u00f6nnen Ihren Widerspruch zun\u00e4chst mittels der Einstellungen Ihres Browsers erkl\u00e4ren, z.B., indem Sie die Nutzung von Cookies deaktivieren (wobei hierdurch auch die Funktionsf\u00e4higkeit unseres Onlineangebotes eingeschr\u00e4nkt werden kann). Ein Widerspruch gegen den Einsatz von Cookies zu Zwecken des Onlinemarketings kann auch mittels einer Vielzahl von Diensten, vor allem im Fall des Trackings, \u00fcber die Webseiten <a href=\"https:\/\/optout.aboutads.info\">https:\/\/optout.aboutads.info<\/a> and <a href=\"https:\/\/www.youronlinechoices.com\/\">https:\/\/www.youronlinechoices.com\/<\/a> be declared. You can also receive further information on how to object in the context of the information on the service providers and cookies used.<\/p><p><strong>Processing of cookie data on the basis of consent:<\/strong> We use a cookie consent management procedure in which the user's consent to the use of cookies or the processing and providers named in the cookie consent management procedure can be obtained, managed and revoked by the user. The declaration of consent is stored so that it does not have to be requested again and the consent can be proven in accordance with the legal obligation. Consent can be stored on the server and\/or in a cookie (so-called opt-in cookie or with the help of comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following information applies: Consent may be stored for up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and\/or service providers) as well as the browser, system and end device used.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-810420c e-con-full e-flex e-con e-child\" data-id=\"810420c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9205f5e e-con-full e-flex e-con e-child\" data-id=\"9205f5e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4efe28b elementor-widget elementor-widget-heading\" data-id=\"4efe28b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consent with Real Cookie Banner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769fb35 elementor-widget elementor-widget-text-editor\" data-id=\"769fb35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We use the \"Real Cookie Banner\" consent tool to manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents. Details on how \"Real Cookie Banner\" works can be found at <a href=\"https:\/\/devowl.io\/de\/rcb\/datenverarbeitung\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/devowl.io\/de\/rcb\/datenverarbeitung\/<\/a>.<\/p><p>The legal basis for the processing of personal data in this context is Art. 6 para. 1 lit. c GDPR and Art. 6 para. 1 lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.<\/p><p>The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1a356 elementor-widget elementor-widget-heading\" data-id=\"8a1a356\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Your cookie settings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc3582 elementor-widget elementor-widget-shortcode\" data-id=\"efc3582\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a  href=\"#consent-change\" role=\"button\" id=\"rcb-sc-link-change\" data-success-message=\"\" class=\"rcb-sc-link rcb-sc-link-change\">Change privacy settings<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e003194 elementor-widget elementor-widget-heading\" data-id=\"e003194\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your cookie selection history<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550f266 elementor-widget elementor-widget-shortcode\" data-id=\"550f266\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a  href=\"#consent-history\" role=\"button\" id=\"rcb-sc-link-history\" data-success-message=\"\" class=\"rcb-sc-link rcb-sc-link-history\">History of privacy settings<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1c74f elementor-widget elementor-widget-heading\" data-id=\"ce1c74f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Commercial and business services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55224d9 elementor-widget elementor-widget-text-editor\" data-id=\"55224d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir verarbeiten Daten unserer Vertrags- und Gesch\u00e4ftspartner, z.B. Kunden und Interessenten (zusammenfassend bezeichnet als \u201eVertragspartner\u201c) im Rahmen von vertraglichen und vergleichbaren Rechtsverh\u00e4ltnissen sowie damit verbundenen Ma\u00dfnahmen und im Rahmen der Kommunikation mit den Vertragspartnern (oder vorvertraglich), z.B., um Anfragen zu beantworten.<\/p><p>We process this data to fulfil our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this information as well as for business organisation. We only pass on the data of contractual partners to third parties within the framework of the applicable law insofar as this is necessary for the aforementioned purposes or to fulfil legal obligations or with the consent of the persons concerned (e.g. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, as part of this privacy policy.<\/p><p>We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special labelling (e.g. colours) or symbols (e.g. asterisks or similar), or in person.<\/p><p>Wir l\u00f6schen die Daten nach Ablauf gesetzlicher Gew\u00e4hrleistungs- und vergleichbarer Pflichten, d.h., grunds\u00e4tzlich nach Ablauf von 4 Jahren, es sei denn, dass die Daten in einem Kundenkonto gespeichert werden, z.B., solange sie aus gesetzlichen Gr\u00fcnden der Archivierung aufbewahrt werden m\u00fcssen (z.B. f\u00fcr Steuerzwecke im Regelfall 10 Jahre). Beginnt eine Frist nicht ausdr\u00fccklich zu einem bestimmten Datum und betr\u00e4gt sie mindestens ein Jahr, so startet sie automatisch am Ende des Kalenderjahres, in dem das fristausl\u00f6sende Ereignis eingetreten ist. Im Fall laufender Vertragsverh\u00e4ltnisse, in deren Rahmen Daten gespeichert werden, ist das fristausl\u00f6sende Ereignis der Zeitpunkt des Wirksamwerdens der K\u00fcndigung oder sonstige Beendigung des Rechtsverh\u00e4ltnisses. Daten, die uns im Rahmen eines Auftrags durch den Vertragspartner offengelegt wurden, l\u00f6schen wir entsprechend den Vorgaben des Auftrags, grunds\u00e4tzlich nach Ende des Auftrags.<\/p><p>Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.<\/p><p><strong>Customer account<\/strong>: Vertragspartner k\u00f6nnen innerhalb unseres Onlineangebotes ein Konto anlegen (z.B. Kunden- bzw. Nutzerkonto, kurz \u201eKundenkonto\u201c). Falls die Registrierung eines Kundenkontos erforderlich ist, werden Vertragspartner hierauf ebenso hingewiesen wie auf die f\u00fcr die Registrierung erforderlichen Angaben. Die Kundenkonten sind nicht \u00f6ffentlich und k\u00f6nnen von Suchmaschinen nicht indexiert werden. Im Rahmen der Registrierung sowie anschlie\u00dfender Anmeldungen und Nutzungen des Kundenkontos speichern wir die IP-Adressen der Kunden nebst den Zugriffszeitpunkten, um die Registrierung nachweisen und etwaigem Missbrauch des Kundenkontos vorbeugen zu k\u00f6nnen.<\/p><p>If customers have cancelled their customer account, the data relating to the customer account will be deleted, unless their retention is required for legal reasons. It is the customer's responsibility to back up their data when the customer account is cancelled.<\/p><p><strong>Economic analyses and market research<\/strong>For business reasons and in order to identify market trends and the wishes of contractual partners and users, we analyse the data we have on business transactions, contracts, enquiries, etc., whereby the group of data subjects may include contractual partners, interested parties, customers, visitors and users of our online offering.<\/p><p>The analyses are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, we may take into account the profiles of registered users, including their details, e.g. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarised, i.e. anonymised values. Furthermore, we take the privacy of users into consideration and process the data for analysis purposes as pseudonymously as possible and, where feasible, anonymously (e.g. as summarised data).<\/p><p><strong>Shop and e-commerce<\/strong>We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and associated services, as well as their payment and delivery or fulfilment. If necessary for the fulfilment of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or fulfilment for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is labelled as such in the order or comparable purchase process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultations.<\/p><ul class=\"m-elements\"><li><strong>Processed data types:<\/strong> Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses).<\/li><li><strong>Persons concerned:<\/strong> Interested parties, business and contractual partners, customers.<\/li><li><strong>Purposes of the processing:<\/strong> Provision of contractual services and customer support, Contact requests and communication, Office and organisational procedures, Managing and responding to enquiries, Security measures, Conversion tracking, Interest-based and behavioural marketing, Profiling (Creating user profiles).<\/li><li><strong>Legal bases:<\/strong> Contract fulfilment and pre-contractual enquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85946a elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"c85946a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Payment service provider<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d560d elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"f1d560d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Payment service provider<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cff60c elementor-widget elementor-widget-text-editor\" data-id=\"5cff60c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im Rahmen von Vertrags- und sonstigen Rechtsbeziehungen, aufgrund gesetzlicher Pflichten oder sonst auf Grundlage unserer berechtigten Interessen bieten wir den betroffenen Personen effiziente und sichere Zahlungsm\u00f6glichkeiten an und setzen hierzu neben Banken und Kreditinstituten weitere Zahlungsdienstleister ein (zusammenfassend \u201eZahlungsdienstleister\u201c).<\/p><p>The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. Please refer to the general terms and conditions and the data protection information of the payment service providers.<\/p><p>Payment transactions are subject to the terms and conditions and data protection notices of the respective payment service providers, which can be accessed on the respective websites or transaction applications. We also refer to these for further information and the assertion of cancellation, information and other data subject rights.<\/p><ul class=\"m-elements\"><li><strong>Processed data types:<\/strong> Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses).<\/li><li><strong>Persons concerned:<\/strong> Customers, interested parties.<\/li><li><strong>Purposes of the processing:<\/strong> Provision of contractual services and customer service.<\/li><li><strong>Legal bases:<\/strong> Contract fulfilment and pre-contractual enquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).<\/li><\/ul><p><strong>Services used and service providers:<\/strong><\/p><ul class=\"m-elements\"><li><strong>PayPal:<\/strong> Payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.\u00e0 r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: <a href=\"https:\/\/www.paypal.com\/de\">https:\/\/www.paypal.com\/de<\/a>Privacy policy: <a href=\"https:\/\/www.paypal.com\/de\/legalhub\/paypal\/privacy-full\">https:\/\/www.paypal.com\/de\/legalhub\/paypal\/privacy-full<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d32a1c elementor-widget elementor-widget-heading\" data-id=\"4d32a1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Provision of the online offer and web hosting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d14f0 elementor-widget elementor-widget-text-editor\" data-id=\"92d14f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to provide our online offering securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offering can be accessed. For these purposes, we may utilise infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.<\/p><p>The data processed as part of the provision of the hosting service may include all information relating to the users of our online service that is generated during use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.<\/p><p><strong>E-mail dispatch and hosting<\/strong>The web hosting services we use also include sending, receiving and storing e-mails. For these purposes, the addresses of the recipients and senders as well as other information relating to the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of recognising SPAM. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, emails are encrypted in transit, but not on the servers from which they are sent and received (unless an end-to-end encryption method is used). We can therefore accept no responsibility for the transmission path of e-mails between the sender and receipt on our server.<\/p><p><strong>Collection of access data and log files<\/strong>We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.<\/p><p>The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the utilisation of the servers and their stability.<\/p><ul class=\"m-elements\"><li><strong>Processed data types:<\/strong> Content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses).<\/li><li><strong>Persons concerned:<\/strong> Users (e.g. website visitors, users of online services).<\/li><li><strong>Legal bases:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd5dd8 elementor-widget elementor-widget-heading\" data-id=\"1dd5dd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a84750 elementor-widget elementor-widget-text-editor\" data-id=\"0a84750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the enquiring persons will be processed insofar as this is necessary to answer the contact enquiries and any requested measures.<\/p><p>The response to contact enquiries in the context of contractual or pre-contractual relationships is carried out to fulfil our contractual obligations or to respond to (pre)contractual enquiries and otherwise on the basis of the legitimate interests in responding to the enquiries.<\/p><ul class=\"m-elements\"><li><strong>Processed data types:<\/strong> Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses).<\/li><li><strong>Persons concerned:<\/strong> Communication partners, interested parties.<\/li><li><strong>Purposes of the processing:<\/strong> Contact enquiries and communication, administration and answering of enquiries.<\/li><li><strong>Legal bases:<\/strong> Contract fulfilment and pre-contractual enquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).<\/li><\/ul><p><strong>Services used and service providers:<\/strong><\/p><ul class=\"m-elements\"><li><strong>Contact form: <\/strong>When users contact us via our contact form, email or other communication channels, we process the data provided to us in this context to process the communicated request. For this purpose, we process personal data in the context of pre-contractual and contractual business relationships, insofar as this is necessary for their fulfilment and otherwise on the basis of our legitimate interests and the interests of the communication partners in responding to the concerns and our statutory retention obligations.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6c185 elementor-widget elementor-widget-heading\" data-id=\"3b6c185\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Newsletter and electronic notifications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4807b elementor-widget elementor-widget-text-editor\" data-id=\"eb4807b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir versenden Newsletter, E-Mails und weitere elektronische Benachrichtigungen (nachfolgend \u201eNewsletter\u201c) nur mit der Einwilligung der Empf\u00e4nger oder einer gesetzlichen Erlaubnis. Sofern im Rahmen einer Anmeldung zum Newsletter dessen Inhalte konkret umschrieben werden, sind sie f\u00fcr die Einwilligung der Nutzer ma\u00dfgeblich. Im \u00dcbrigen enthalten unsere Newsletter Informationen zu unseren Leistungen und uns.<\/p><p>To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.<\/p><p><strong>Double opt-in procedure:<\/strong> Registration for our newsletter is always carried out in a so-called double opt-in procedure. This means that after registering you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no-one can register with other people's e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the mailing service provider are also logged.<\/p><p><strong>Erasure and restriction of processing: <\/strong> Wir k\u00f6nnen die ausgetragenen E-Mail-Adressen bis zu drei Jahren auf Grundlage unserer berechtigten Interessen speichern, bevor wir sie l\u00f6schen, um eine ehemals gegebene Einwilligung nachweisen zu k\u00f6nnen. Die Verarbeitung dieser Daten wird auf den Zweck einer m\u00f6glichen Abwehr von Anspr\u00fcchen beschr\u00e4nkt. Ein individueller L\u00f6schungsantrag ist jederzeit m\u00f6glich, sofern zugleich das ehemalige Bestehen einer Einwilligung best\u00e4tigt wird. Im Fall von Pflichten zur dauerhaften Beachtung von Widerspr\u00fcchen behalten wir uns die Speicherung der E-Mail-Adresse alleine zu diesem Zweck in einer Sperrliste (sogenannte \u201eBlacklist\u201c) vor.<\/p><p>The registration process is logged on the basis of our legitimate interests for the purpose of verifying that it is carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.<\/p><p><strong>Notes on legal bases:<\/strong> The newsletter is sent on the basis of the recipient's consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it has been carried out in accordance with the law.<\/p><p><strong>Contents:<\/strong> Information about us, our services, promotions and offers.<\/p><ul class=\"m-elements\"><li><strong>Processed data types:<\/strong> Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), meta\/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).<\/li><li><strong>Persons concerned:<\/strong> Communication partner.<\/li><li><strong>Purposes of the processing:<\/strong> Direct marketing (e.g. by e-mail or post).<\/li><li><strong>Legal bases:<\/strong> Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).<\/li><li><strong>Possibility of objection (opt-out):<\/strong> You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options given above, preferably e-mail.<\/li><\/ul><p><span style=\"font-weight: bolder;\">Services used and service providers:<\/span><\/p><ul style=\"font-size: 17px; background-color: #ffffff;\"><li style=\"font-size: 17px;\"><span style=\"font-weight: bolder;\">Mailchimp:\u00a0<\/span>E-mail dispatch and e-mail marketing platform; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website:\u00a0<a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com<\/a>Privacy policy:<br \/><a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\">https:\/\/ mailchimp.com\/legal\/<\/a><span style=\"background-color: transparent;\">Order processing contract:<br \/><\/span><a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/legal\/<\/a><span style=\"background-color: transparent;\">Standard contractual clauses (guaranteeing the level of data protection for processing in third countries): Inclusion in the order processing contract; Further information: Special security measures:<br \/><\/span><a href=\"https:\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/help\/ Mailchimp-european-data-transfers\/<\/a><span style=\"background-color: transparent;\">.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4309cf2 elementor-widget elementor-widget-heading\" data-id=\"4309cf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Presence in social networks (social media)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f0077 elementor-widget elementor-widget-text-editor\" data-id=\"16f0077\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.<\/p><p>We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights.<\/p><p>Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behaviour and the resulting interests of users. The user profiles can in turn be used, for example, to place adverts within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behaviour and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).<\/p><p>For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks.<\/p><p>In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the user's data and can take appropriate measures and provide information directly. If you still need help, you can contact us.<\/p><ul class=\"m-elements\"><li><strong>Processed data types:<\/strong> Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses).<\/li><li><strong>Persons concerned:<\/strong> Users (e.g. website visitors, users of online services).<\/li><li><strong>Purposes of the processing:<\/strong> Contact requests and communication, tracking (e.g. interest\/behavioural profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).<\/li><li><strong>Legal bases:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).<\/li><\/ul><p><span style=\"font-weight: bolder;\">Services used and service providers:<\/span><\/p><ul style=\"font-size: 17px; background-color: #ffffff;\"><li style=\"font-size: 17px;\"><span style=\"font-weight: bolder;\">Instagram:\u00a0<\/span>Social network; Service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA; Website:\u00a0<br \/><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>Privacy policy:\u00a0<br \/><a href=\"https:\/\/instagram.com\/about\/legal\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/instagram.com\/about\/ legal\/privacy<\/a>.<\/li><li style=\"font-size: 17px;\"><span style=\"font-weight: bolder;\">Facebook pages:\u00a0<\/span>Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data from visitors to our Facebook page (so-called \"fan page\"). This data includes information about the types of content users view or interact with, or the actions they take (see \"Things you and others do and provide\" in the Facebook Data Policy:\u00a0<br \/><a href=\"https:\/\/www.facebook.com\/policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policy<\/a>), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see \"Device information\" in the Facebook Data Policy:\u00a0<br \/><a href=\"https:\/\/www.facebook.com\/policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policy<\/a>). As explained in the Facebook Data Policy under \"How do we use this information?\", Facebook also collects and uses information to provide analytics services, known as \"Page Insights\", for page operators to help them understand how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook (\"Information on Page Insights\",\u00a0\u00a0<a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www. facebook.com\/ legal\/terms\/ page_controller_addendum<\/a>), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfil the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the \"Information on Page Insights\" (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/ legal\/terms\/ information_about_page_insights_data<\/a>); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website:<br \/><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www. facebook.com<\/a>Privacy policy:<br \/><a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/ www.facebook.com\/ about\/privacy<\/a>Standard contractual clauses (guaranteeing the level of data protection for processing in third countries):\u00a0<br \/><a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www. facebook.com\/legal\/ EU_data_transfer_addendum<\/a>Further information: Agreement on joint responsibility:\u00a0\u00a0<br \/><a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/ terms\/ information_about_page_insights_data<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34969e elementor-widget elementor-widget-heading\" data-id=\"a34969e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plugins and embedded functions and content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b350d elementor-widget elementor-widget-text-editor\" data-id=\"d8b350d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir binden in unser Onlineangebot Funktions- und Inhaltselemente ein, die von den Servern ihrer jeweiligen Anbieter (nachfolgend bezeichnet als \u201eDrittanbieter\u201d) bezogen werden. Dabei kann es sich zum Beispiel um Grafiken, Videos oder Social-Media-Schaltfl\u00e4chen sowie Beitr\u00e4ge handeln (nachfolgend einheitlich bezeichnet als \u201eInhalte\u201d).<\/p><p>Die Einbindung setzt immer voraus, dass die Drittanbieter dieser Inhalte die IP-Adresse der Nutzer verarbeiten, da sie ohne die IP-Adresse die Inhalte nicht an deren Browser senden k\u00f6nnten. Die IP-Adresse ist damit f\u00fcr die Darstellung dieser Inhalte oder Funktionen erforderlich. Wir bem\u00fchen uns, nur solche Inhalte zu verwenden, deren jeweilige Anbieter die IP-Adresse lediglich zur Auslieferung der Inhalte verwenden. Drittanbieter k\u00f6nnen ferner sogenannte Pixel-Tags (unsichtbare Grafiken, auch als \u201eWeb Beacons\u201c bezeichnet) f\u00fcr statistische oder Marketingzwecke verwenden. Durch die \u201ePixel-Tags\u201c k\u00f6nnen Informationen, wie der Besucherverkehr auf den Seiten dieser Webseite, ausgewertet werden. Die pseudonymen Informationen k\u00f6nnen ferner in Cookies auf dem Ger\u00e4t der Nutzer gespeichert werden und unter anderem technische Informationen zum Browser und zum Betriebssystem, zu verweisenden Webseiten, zur Besuchszeit sowie weitere Angaben zur Nutzung unseres Onlineangebotes enthalten als auch mit solchen Informationen aus anderen Quellen verbunden werden.<\/p><p><strong>Notes on legal bases:<\/strong> If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.<\/p><ul class=\"m-elements\"><li><strong>Processed data types:<\/strong> Usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person), content data (e.g. entries in online forms), inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).<\/li><li><strong>Persons concerned:<\/strong> Users (e.g. website visitors, users of online services), communication partners.<\/li><li><strong>Purposes of the processing:<\/strong> Provision of our online services and user-friendliness, provision of contractual services and customer service, contact enquiries and communication, tracking (e.g. interest\/behavioural profiling, use of cookies), interest-based and behavioural marketing, profiling (creation of user profiles), security measures, administration and response to enquiries.<\/li><li><strong>Legal bases:<\/strong> Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), contract fulfilment and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR).<\/li><\/ul><p><span style=\"font-weight: bolder;\">Services used and service providers:<\/span><\/p><ul style=\"background-color: #ffffff;\"><li style=\"font-size: 17px;\"><span style=\"font-weight: bolder;\">Google Maps:\u00a0<\/span>We integrate the maps of the \"Google Maps\" service provided by Google. The processed data may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (usually as part of the settings of their mobile devices); service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:\u00a0\u00a0<a href=\"https:\/\/cloud.google.com\/maps-platform\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud. google.com\/maps-platform<\/a>Privacy policy:\u00a0<br \/><a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/ privacy<\/a>; Possibility of objection (opt-out): Opt-out plugin:<br \/><a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/ dlpage\/gaoptout?hl=en<\/a>Settings for the display of adverts:<br \/><a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/ authenticated<\/a><\/li><li><b>Translate Press:<\/b>\u00a0This site uses the translation service TranslatePress of SC Reflection Media SRL, Str. Armoniei, nr. 23A, Ap. 46, Timis County, Timisoara City, Romania. The purpose of using this service is to offer our users the opportunity to use our website in another language.<p>We are not aware of any data being transferred to SC Reflection Media SRL in the process.<\/p><p>The legal basis for the use of TranslatePress is Art. 6 para. 1 lit. f) GDPR. The use of TranslatePress is in the interest of easy accessibility and accessibility of our online services for international visitors. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f) GDPR.<\/p><p>You can find more information on the handling of user data in the TranslatePress privacy policy at <a href=\"https:\/\/translatepress.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/translatepress.com\/privacy-policy\/<\/a>.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb1769 elementor-widget elementor-widget-heading\" data-id=\"feb1769\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deletion of data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aebc561 elementor-widget elementor-widget-text-editor\" data-id=\"aebc561\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The data processed by us will be deleted in accordance with the legal requirements as soon as the consent given for processing is revoked or other authorisations cease to apply (e.g. if the purpose for processing this data no longer applies or it is not required for the purpose).<\/p><p>If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for reasons of commercial or tax law or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.<\/p><p>Further information on the deletion of personal data can also be found in the individual data protection notices of this privacy policy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2625b7e elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"2625b7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amendment and updating of the privacy policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2346a15 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"2346a15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amendment and updating of the privacy policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd75b3b elementor-widget elementor-widget-text-editor\" data-id=\"dd75b3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.<\/p><p>If we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a530cab elementor-widget elementor-widget-heading\" data-id=\"a530cab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rights of the data subjects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eaedfe elementor-widget elementor-widget-text-editor\" data-id=\"8eaedfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:<\/p><ul><li><strong>Right of objection:<\/strong> You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.<\/li><li><strong>Right to withdraw consent:<\/strong> You have the right to withdraw your consent at any time.<\/li><li><strong>Right to information:<\/strong> You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.<\/li><li><strong>Right to rectification:<\/strong> In accordance with the legal requirements, you have the right to request the completion of data concerning you or the correction of incorrect data concerning you.<\/li><li><strong>Right to cancellation and restriction of processing:<\/strong> In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the legal requirements.<\/li><li><strong>Right to data portability:<\/strong> You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.<\/li><li><strong>Complaint to supervisory authority:<\/strong> You also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3a4b0 elementor-widget elementor-widget-heading\" data-id=\"ae3a4b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definitions of terms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f7bd6 elementor-widget elementor-widget-text-editor\" data-id=\"97f7bd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This section provides you with an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are listed in alphabetical order.<\/p><ul class=\"glossary\"><li><strong>Visit action evaluation:<\/strong> \u201eBesuchsaktionsauswertung\u201c (englisch \u201eConversion Tracking\u201c) bezeichnet ein Verfahren, mit dem die Wirksamkeit von Marketingma\u00dfnahmen festgestellt werden kann. Dazu wird im Regelfall ein Cookie auf den Ger\u00e4ten der Nutzer innerhalb der Webseiten, auf denen die Marketingma\u00dfnahmen erfolgen, gespeichert und dann erneut auf der Zielwebseite abgerufen. Beispielsweise k\u00f6nnen wir so nachvollziehen, ob die von uns auf anderen Webseiten geschalteten Anzeigen erfolgreich waren).<\/li><li><strong>Credit report:<\/strong> Automated decisions are based on automatic data processing without human intervention (e.g. in the case of an automatic rejection of a purchase on account, an online credit application or an online application procedure without any human intervention. According to Art. 22 GDPR, such automated decisions are only permitted if the data subject consents, if they are necessary for the fulfilment of a contract or if national laws permit these decisions.<\/li><li><strong>Cross-device tracking:<\/strong> Cross-device tracking is a form of tracking in which user behaviour and interest information is recorded across devices in so-called profiles by assigning users an online identifier. This allows user information to be analysed for marketing purposes, regardless of the browser or device used (e.g. mobile phones or desktop computers). For most providers, the online identifier is not linked to clear data such as names, postal addresses or email addresses.<\/li><li><strong>IP masking:<\/strong> Als \u201eIP-Masking\u201d wird eine Methode bezeichnet, bei der das letzte Oktett, d.h., die letzten beiden Zahlen einer IP-Adresse, gel\u00f6scht wird, damit die IP-Adresse nicht mehr der eindeutigen Identifizierung einer Person dienen kann. Daher ist das IP-Masking ein Mittel zur Pseudonymisierung von Verarbeitungsverfahren, insbesondere im Onlinemarketing<\/li><li><strong>Interest-based and behavioural marketing:<\/strong> Interest-based and\/or behaviour-based marketing is when the potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behaviour (e.g. visiting certain websites and lingering on them, purchasing behaviour or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.<\/li><li><strong>Conversion measurement:<\/strong> Conversion measurement is a process that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's device within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the adverts we have placed on other websites have been successful.<\/li><li><strong>Personal data:<\/strong> \u201ePersonenbezogene Daten\u201c sind alle Informationen, die sich auf eine identifizierte oder identifizierbare nat\u00fcrliche Person (im Folgenden \u201ebetroffene Person\u201c) beziehen; als identifizierbar wird eine nat\u00fcrliche Person angesehen, die direkt oder indirekt, insbesondere mittels Zuordnung zu einer Kennung wie einem Namen, zu einer Kennnummer, zu Standortdaten, zu einer Online-Kennung (z.B. Cookie) oder zu einem oder mehreren besonderen Merkmalen identifiziert werden kann, die Ausdruck der physischen, physiologischen, genetischen, psychischen, wirtschaftlichen, kulturellen oder sozialen Identit\u00e4t dieser nat\u00fcrlichen Person sind.<\/li><li><strong>Profiling:<\/strong> Als \u201eProfiling\u201c wird jede Art der automatisierten Verarbeitung personenbezogener Daten bezeichnet, die darin besteht, dass diese personenbezogenen Daten verwendet werden, um bestimmte pers\u00f6nliche Aspekte, die sich auf eine nat\u00fcrliche Person beziehen (je nach Art des Profilings geh\u00f6ren dazu Informationen betreffend das Alter, das Geschlecht, Standortdaten und Bewegungsdaten, Interaktion mit Webseiten und deren Inhalten, Einkaufsverhalten, soziale Interaktionen mit anderen Menschen) zu analysieren, zu bewerten oder, um sie vorherzusagen (z.B. die Interessen an bestimmten Inhalten oder Produkten, das Klickverhalten auf einer Webseite oder den Aufenthaltsort). Zu Zwecken des Profilings werden h\u00e4ufig Cookies und Web-Beacons eingesetzt.<\/li><li><strong>Reach measurement:<\/strong> Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behaviour or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can, for example, recognise at what time visitors visit their website and what content they are interested in. This allows them, for example, to better customise the content of the website to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognise returning visitors and thus obtain more precise analyses of the use of an online offer.<\/li><li><strong>Remarketing:<\/strong> Vom \u201eRemarketing\u201c bzw. \u201eRetargeting\u201c spricht man, wenn z.B. zu Werbezwecken vermerkt wird, f\u00fcr welche Produkte sich ein Nutzer auf einer Webseite interessiert hat, um den Nutzer auf anderen Webseiten an diese Produkte, z.B. in Werbeanzeigen, zu erinnern.<\/li><li><strong>Location data:<\/strong> Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical means and functions of location determination. Location data is used to indicate the geographically determinable position on earth at which the respective device is located. Location data can be used, for example, to display map functions or other location-dependent information.<\/li><li><strong>Tracking:<\/strong> Vom \u201eTracking\u201c spricht man, wenn das Verhalten von Nutzern \u00fcber mehrere Onlineangebote hinweg nachvollzogen werden kann. Im Regelfall werden im Hinblick auf die genutzten Onlineangebote Verhaltens- und Interessensinformationen in Cookies oder auf Servern der Anbieter der Trackingtechnologien gespeichert (sogenanntes Profiling). Diese Informationen k\u00f6nnen anschlie\u00dfend z.B. eingesetzt werden, um den Nutzern Werbeanzeigen anzuzeigen, die voraussichtlich deren Interessen entsprechen.<\/li><li><strong>Responsible person:<\/strong> Als \u201eVerantwortlicher\u201c wird die nat\u00fcrliche oder juristische Person, Beh\u00f6rde, Einrichtung oder andere Stelle, die allein oder gemeinsam mit anderen \u00fcber die Zwecke und Mittel der Verarbeitung von personenbezogenen Daten entscheidet, bezeichnet.<\/li><li><strong>Processing:<\/strong> \u201eVerarbeitung\u201c ist jeder mit oder ohne Hilfe automatisierter Verfahren ausgef\u00fchrte Vorgang oder jede solche Vorgangsreihe im Zusammenhang mit personenbezogenen Daten. Der Begriff reicht weit und umfasst praktisch jeden Umgang mit Daten, sei es das Erheben, das Auswerten, das Speichern, das \u00dcbermitteln oder das L\u00f6schen.<\/li><li><strong>Target group formation:<\/strong> Von Zielgruppenbildung (bzw. \u201eCustom Audiences\u201c) spricht man, wenn Zielgruppen f\u00fcr Werbezwecke, z.B. Einblendung von Werbeanzeigen, bestimmt werden. So kann z.B. anhand des Interesses eines Nutzers an bestimmten Produkten oder Themen im Internet geschlussfolgert werden, dass dieser Nutzer sich f\u00fcr Werbeanzeigen f\u00fcr \u00e4hnliche Produkte oder den Onlineshop, in dem er die Produkte betrachtet hat, interessiert. Von \u201eLookalike Audiences\u201c (bzw. \u00e4hnlichen Zielgruppen) spricht man wiederum, wenn die als geeignet eingesch\u00e4tzten Inhalte Nutzern angezeigt werden, deren Profile bzw. Interessen mutma\u00dflich den Nutzern, zu denen die Profile gebildet wurden, entsprechen. Zu Zwecken der Bildung von Custom Audiences und Lookalike Audiences werden im Regelfall Cookies und Web-Beacons eingesetzt.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Datenschutzerkl\u00e4rung Datenschutz-erkl\u00e4rung Einleitung Mit der folgenden Datenschutzerkl\u00e4rung m\u00f6chten wir Sie dar\u00fcber aufkl\u00e4ren, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch kurz als \u201eDaten\u201c bezeichnet) wir zu welchen Zwecken und in welchem Umfang verarbeiten. Die Datenschutzerkl\u00e4rung gilt f\u00fcr alle von uns durchgef\u00fchrten Verarbeitungen personenbezogener Daten, sowohl im Rahmen der Erbringung unserer Leistungen als auch insbesondere auf unseren [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3243","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Datenschutz - Lucia\u00b4s Hairshop<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Datenschutz - Lucia\u00b4s Hairshop\" \/>\n<meta property=\"og:description\" content=\"Datenschutzerkl\u00e4rung Datenschutz-erkl\u00e4rung Einleitung Mit der folgenden Datenschutzerkl\u00e4rung m\u00f6chten wir Sie dar\u00fcber aufkl\u00e4ren, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch kurz als \u201eDaten\u201c bezeichnet) wir zu welchen Zwecken und in welchem Umfang verarbeiten. 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